Superior creativity = GC’s Fast-forward prototyping

Fast-forward prototyping is our time-tested creativity system where teams convert DigSites
into successful new growth initiatives.

Design brief

Our strategically focused brief is the foundation for more effective and efficient ideation. We believe a highly disciplined approach to Ideation leads to higher quality creativity.

Cross-functional team

We harness the inside talent of our Client’s company by including a diverse range of inside cross-functional team members plus 1 or 2 naïve experts that bring relevant expertise and a fresh perspective.

Springboard stimulus

To trigger breakthrough ideas, we create and collect linear and lateral Stimulus that we bring into our workshops to serve as springboards for new ideas.
 
View the Nifty 50 example.

Provocative excursions

Our proprietary method for facilitating prototyping workshops. They are custom-developed exercises that guide teams to create fresh solutions to the problems or wishes identified in our DigSites.

Early concepts

The Team’s output varies in concept form from 2D promises and selling angles, to concept boards and early 3D prototypes.
 
View the Early concept example.