| |
Client projects
- A company is struggling to grow a core brand and is looking for high potential repositioning options, new communication, and a refreshed new product pipeline to jumpstart growth.
- A brand participates in a category that’s in decline and wants to understand the “why’s” behind the decline. They need new marketing programs/products to help re-ignite the category or ideas on how to reposition the brand into higher growth market space.
- A company is looking for new opportunities to accelerate growth of a key brand. They need help identifying and evaluating new opportunities (i.e. new target consumers, new usage occasions, new benefit areas, or new categories to penetrate,) and converting those opportunities into programs and products.
- A company senses that an important “growth” brand is running out of steam. They want help spotting new growth pathways and help converting those pathways into a pipeline of new initiatives.
- A company has recently launched new initiatives that have not met expectations. They want help understanding “what went wrong” and “what they should do about it” in the future.
- A company has a successful new initiative in the market and wants to know how to “platform it up” an turn it into an invincible core business.
- A company is contemplating entering a new market (i.e. new target consumer, new usage occasion, new product category, new benefit area) and wants help spotting opportunities and converting them into a new brand platform and a pipeline of new initiatives.
- A company is evaluating a brand for acquisition and wants to know the strength of the brands current franchise and how much growth upside the brand has left.
|
 |
| |
| |
| © Growth Catalysts Inc. |
 |
|
|