Growth Catalysts - Market spacing

	Framing the possible. Focusing on the strategic.
		Searching for opportunities is no easy task. You can’t look everywhere. Where will you focus your efforts? Our market space framework helps you make these important strategic decisions.

Module Overview – Market Framing & Focusing

Market Framing & Focusing employs a series of analytical tools and frameworks that help the team define which Market Space the brand will compete in to generate growth. Market Space is defined from the “users” point of view, not from the manufacturers point of view which usually limits the brands competitive frame to close-in or core product categories only.

Market Space expands the frame beyond product categories to include usage occasions, user groups, and the major benefits sought by those users. Because Market Framing & Focusing is “user” driven, it typically results in a broader competitive frame which opens up a whole new world of growth opportunities for the brand. In the end, the brand may choose to focus it’s innovation efforts in its core markets given competitive/strategic issues or it may choose to attack adjacent markets. GC’s Market Framing & Focusing methods bring visibility and data to both options.

Key Output

Market space options for the brand
Market space definition/selection
Market space focus areas:

Priority product categories

Priority user groups

Priority usage occasions

Priority benefit areas

Preliminary DigSites


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Framing the possible. Focusing on the strategic.

Searching for opportunities is no easy task. You can’t look everywhere. Where will you focus your efforts?Our market space framework helps you make these important strategic decisions.

Module Overview – Market Framing & Focusing

Key Output

Searching for opportunities is no easy task. You can’t look everywhere. Where will you focus your efforts?
Our market space framework helps you make these important strategic decisions.