Defining the “playing field” for growth.

Searching for opportunities is no easy task. You can’t look everywhere. Where will you focus your growth efforts? Where won’t you focus? Our market space framework helps you make these important strategic decisions.

Growth Catalyst's market space framework helps define the playing field for your growth efforts.

It’s a big world out there. The possibilities are endless. Everyone has an opinion. Defining where you’ll search for growth, and more importantly, where you won’t be searching is a key strategic decision in the growth process. GC uses our market space method and framework to help inform and guide this prioritization effort. Market space integrates the manufacturers point of view and the consumers point of view and helps answer the following questions:

Which categories will we focus on? Core? Adjacent?
 
Which user segments will be in play? All? Specific segments?
 
Which usage occasions will be considered? One? Multiple?
 
Which benefit areas will we concentrate on? Open? One? Multiple?
 
GC helps you use data and strategic thinking to identify the options and the pros/cons for each option. The team then works through a process to prioritize market space for the brand overall and/or for a specific growth project. This is a step that is often skipped in the process of generating growth and one that if not defined up front, can continually re-emerge to knock your growth efforts off the tracks.