If you truly understand a platform, you can name it.
 

Growth Catalysts has created an effective product/brand naming model for developing and selecting winning names for high potential concepts.
 
 

Naming brief

Growth Catalysts' proprietary briefing document that aligns both name developers and clients using GC’s Switching Framework and relevant data from previous concept or positioning research with target users.

 

Naming workshop

This collaborative workshop includes key team members (GC, creatives and clients) working together to review and lift hundreds of names previously generated.

  • Promotes discussion, builds trust and ownership of names
  • Typically generate 200 – 300 names for consideration set
  • Team exercises to vote and ideate new names from discussion
  • Facilitated by GC in an “open format”
  • Workshop ends with top 15 - 20 names

 

Identity qualitative

Growth Catalysts' qualitative name reviewing process with target users. Stimulus typically includes concept boards or product bundle elements (packaging, illustrations, name cards).

 

Naming “Bill of Rights”

Created from target user’s input to help define winning names for the winning concept.

 

   Growth Catalysts - Name creation classification
 
 
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