Catalyst. A more powerful approach to growth.

Accelerating organic growth is challenging work. Innovation success rates are low across industries. Our years of hands-on experience taught us there was a better way. So we created Catalyst.

Organic growth is essential for long term success.

Deliver the numbers has never been more difficult. Markets are stagnant, competition is fierce, and costs keep going up. Most companies have cycled through a series of “magic pill” initiatives like heavy-up cost reduction programs or M&A to make the numbers. Once these strategies run their course, however, companies are left with only one other major lever to pull to deliver results. It’s called “selling more”, or what we call organic growth. At GC, we believe “selling more” is the one tried and true path to be successful in any environment.

The big challenge is making it happen.

But consistently hitting the numbers by “selling more” is no easy task. If it were, companies wouldn’t pursue other strategies. “Selling more” requires the constant revitalization of core brands/products and the successful introduction of new-to-market growth engines. So what’s so difficult? Most managers know the problem isn’t in creating these initiatives…..it’s in the high failure rates once they hit the market. For every big hit like the iPod, there are thousands of failures. Why? The reasons are many and range from pure negligence to the well intentioned use of traditional methods that are worn out “flawed” in some significant way.

GC has a more powerful approach to growth. It’s called Catalyst.

At GC, we’ve spent over 60 years growing some of the world’s most popular consumer brands. And it’s through our successes and failures that we came to develop a growth system that has proven to significantly improve success rates. We call our system Catalyst. Catalyst is not a fancy “re-packaging” of old methods. It’s truly a different approach. The difference is it’s powered by superior knowledge of how products are “used” in the real world. If you’re frustrated with the results you’re getting using the same old methods, then please read on and see why Catalyst is a more powerful approach for accelerating organic growth.