When you work with GC, you work with us.


We are a small management consulting firm that specializes in helping consumer products companies achieve success by accelerating organic growth.

  Growth Catalysts - Bob Drane  

Bob Drane

  • Growth Catalysts Inc. Founder, Partner
  • 35 years with Kraft, Oscar Mayer, Quaker, and IBM prior to GC
  • Held multiple leadership positions including EVP New Products, VP Marketing Research, VP Strategic Planning
  • Lead “Inventor” of Oscar Mayer Lunchables
  • Twice won Kraft's prestigious "Chairman's Award" (first from CEO Jim Kilts, then from CEO Bob Eckert).
  • Adjunct Professor At UW-Madison teaching new products and marketing research courses
  • Board Member of AC Nielsen School for Marketing Research at UW-Madison
  • Focuses on R&D for all aspects of GC’s system
  Growth Catalysts - Mark Zander  

Mark Zander

  • Growth Catalysts Inc. Partner
  • 16 years of line management experience with Kraft, Oscar Mayer, Miller Brewing, Rayovac, and 3M prior to GC
  • Held multiple leadership positions including VP Marketing, VP Global Innovation
  • Managed a number of high growth businesses including Oscar Mayer Lunchables, Boca Meatless Foods
  • Adjunct Professor at UW Madison Business School teaching new product innovation courses
  • Focuses on fuzzy front-end analytic and strategic phases of Growth Catalysts’ system
  Growth Catalysts - Moe Drane  

Moe Drane

  • Growth Catalysts Inc. Partner
  • 13 years of consumer products experience with JWT, Cramer-Krasselt, Bozell, and Oscar Mayer
  • Led consumer thinking/client management from agency side for Unilever, Kraft, Roche, and Bombardier
  • Extensive experience leading teams in creating and positioning new products
  • Creativity systems expert including teaching “Fast-Forward Prototyping” at UW-Madison Business School
  • Focuses on strategic and innovation phases of GC’s system
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