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Bob Drane
- Growth Catalysts Inc. Founder, Partner
- 35 years with Kraft, Oscar Mayer, Quaker, and IBM prior to GC
- Held multiple leadership positions including EVP New Products, VP Marketing Research, VP Strategic Planning
- Lead “Inventor” of Oscar Mayer Lunchables
- Twice won Kraft's prestigious "Chairman's Award" (first from CEO Jim Kilts, then from CEO Bob Eckert).
- Adjunct Professor At UW-Madison teaching new products and marketing research courses
- Board Member of AC Nielsen School for Marketing Research at UW-Madison
- Focuses on R&D for all aspects of GC’s system
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Mark Zander
- Growth Catalysts Inc. Partner
- 16 years of line management experience with Kraft, Oscar Mayer, Miller Brewing, Rayovac, and 3M prior to GC
- Held multiple leadership positions including VP Marketing, VP Global Innovation
- Managed a number of high growth businesses including Oscar Mayer Lunchables, Boca Meatless Foods
- Adjunct Professor at UW Madison Business School teaching new product innovation courses
- Focuses on fuzzy front-end analytic and strategic phases of Growth Catalysts’ system
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Moe Drane
- Growth Catalysts Inc. Partner
- 13 years of consumer products experience with JWT, Cramer-Krasselt, Bozell, and Oscar Mayer
- Led consumer thinking/client management from agency side for Unilever, Kraft, Roche, and Bombardier
- Extensive experience leading teams in creating and positioning new products
- Creativity systems expert including teaching “Fast-Forward Prototyping” at UW-Madison Business School
- Focuses on strategic and innovation phases of GC’s system
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Erin Wilson
- Growth Catalysts Inc. Partner
- 2010 MBA graduate from the A.C. Nielsen School for Marketing Research at UW-Madison
- Named outstanding Marketing Research student and awarded scholarship
- Prior to MBA, worked for EcoSure, a division of Ecolab in a project management role
- Developed and managed customized quality assurance programs with clients including: InterContinental Hotels Group, O’Charley’s, Burger King, Popeyes, Intrawest, Coca-Cola, and several more.
- Awarded EcoSure’s Operations Associate of the Year award in 2008 by General Manager
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Jeff Meyer
- Growth Catalysts Inc. Partner
- 16 years of brand/product management experience with Dow, Kraft, Oscar Mayer, and CUNA Mutual Insurance
- Held a variety of positions including Category Business Director, VP Market Intelligence, VP Product Management
- Managed growth platforms in large established Kraft businesses including Deli Shaved, Ready-To-Serve bacon
- Led the creation and implementation of a new business venture (a greenfield venture) in private student lending
- Focuses on analytic and strategic phases of Growth Catalysts system
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