Catalyst – reinventing the old and creating the new.

Catalyst can be used to re-ignite growth of a core brand/product line or to create a successful new-to-market growth engine. Whether your growth challenge is big or small, Catalyst can be applied to meet your needs.

Catalyst accelerates organic growth.

Catalyst accelerates growth by uncovering high potential new growth opportunities and converting them into concrete growth initiatives. Catalyst employs a set of unique analytical and creativity methods that have proven to increase the success rate of new initiatives. The methods in Catalyst can be applied to re-ignite the growth of important core brands or to create entirely new to the market growth engines. Whatever your growth challenge might be, GC can customize a Catalyst pathway to solve your specific issue in a way that best meets your needs.

By revitalizing core brands.

Is your brand out of steam? Do you feel like you’ve tried everything to grow your brand without much success? Is your growth pipeline uninspiring or empty? If the answer to any or all of these questions is yes, you are not alone. The market is full of older, well established brands that have been labeled “mature” given their stagnant growth rates or their participation in categories that are in long term decline. Don’t give up, GC can help. Catalyst was created to be the solution for this dilemma. The work of Catalyst will help you re-ignite growth of your “mature” brand by spotting never seen before opportunities and converting them into better products, better positioning, and better markets to compete in for growth.

By creating new growth engines

Sometimes the right growth move for a company or division is to create an entirely new growth engine. This is often driven by a strategic need to enter a new category, appeal to a missing consumer target, enter an entirely new usage occasion, or deliver a major new benefit. If this is your situation, Catalyst can help as well. One Catalyst pathway is to start with a blank sheet of paper and to transform that sheet into an entirely new brand or sub-brand platform. If this is your growth challenge, GC has the methods to increase the success rate of these high risk efforts.