Powering growth through superior knowledge of usage.

Catalyst is fueled by superior knowledge of how products are used in the real world. GC believes the next generation of successful growth ideas will emerge from a deeper understanding of usage.

GC believes brands are driven by two moments of truth….buying and using. Buying insight has long been a great source of growth insight and continues to be for many companies. Some companies however, have squeezed buying over and over again for insights, and are in need of a fresh reservoir of insight to fuel their future growth efforts. Growth Catalysts believes that new reservoir is usage. Catalyst contains methods that extract deep usage insights and converts them into new growth initiatives.