Success = client winning + consumer winning

Value engineering is GC’s product development step for running consumer input experiments to resolve execution trade-offs that discover winning go-to-market value solutions.

Value engineering workshop

Growth Catalysts facilitated workshop to align key development team on issues and objectives for creating the optimal promise/product/price-profit bundle.

New product “Bill of Rights”

Created to structure and guide product bundle development. It is based on the switching strategy and includes key insights for developing a superior solution through the eye’s of the target user.

Value engineering workshop

Growth Catalysts facilitated workshop to align key development team on issues and objectives for creating the optimal promise/product/price-profit bundle.

Value engineering qualitative

Similarly conducted to Concept Optimization Qualitative, VE Qualitative tests fully developed product bundles with target users around key value delivery issues. This qualitative is often a rehearsal/red flag round prior to conducting a quantitative concept/IHUT test.

Quantitative product bundle delivery test

A traditional IHUT that GC utilizes to help determine a launch/stop recommendation.